Besides military casualties, the main loss that Russia has incurred in the war in South Ossetia is the global public relations disaster it may be faced with due to Western media coverage. For many Russians, the wide-spread pro-Mikheil Saakashvili leanings of international media appear as a terrible injustice, since there is nearly ubiquitous consensus among Russians that the movement of Russian troops into South Ossetia and Abkhazia was a response to the Georgian attack. Even opposition parties with good credentials in the West agree with this version of events.
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