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February 8, 2010
A Warm Welcome for Burgers
By Svetlana Kononova
Special to Russia Profile
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With provocative advertising videos featuring nude models at a sauna and a grumpy airport border guard, Burger King, one of the largest fast food corporations in the world, has established a presence in Russia by opening two restaurants in Moscow. The company, which operates more than 12,000 restaurants in 73 countries, is entering the Russian market as a part of its expansion strategy in Europe, Middle East and Africa.

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